CASE STUDY:

Social media & general digital with examples of music intended for social media that expanded to larger media scenarios: adding TVC, etc.

Colgate® Optic White® Renewal

The agency for Colgate approached us about creating a signature piece that would “bookend” their new spots which featured flashbacks to an earlier time in the characters’ lives. It needed to be simple and contemplative, allowing the viewer to inhabit the minds of our protagonists. Originally conceived as :15 pre-roll ads for YouTube and General Digital, they were eventually rolled out to OTT and TVC once it became clear the spots were engaging their users in a meaningful way. In addition to the signature piece, they asked us to create a separate :06 piece that would be used for their quick Instagram social ads.